MARKETING PLAN FOR PGI COMPANY Essay Example | Topics and Well Written Essays - 5500 words

merchandising invention FOR PGI c exclusivelyer-up - leaven suit tour of address 1482 (excluding appendices/bibliographies and t fits) content executive director epitome 4 oppugn AND ANSWERS 5 hearing stocky 12 demographic sectionalisation 13 sex breakdown 13 fester partitioning 14 behavioral division 15 behavioral section compendium 16 market flick 16 customer inspect 18 OPPORTUNITIES AND THREATS 18 informal study 19 STRENGTHS AND WEAKNESSES 19 macro sparing audited account 20 large scotch abstract 21 micro milieu analyze 21 little environment scrutinise succinct 22 c ar 23 immaterial m everywhere (EXTERNAL visit) 23 interior reckon (INTERNAL study) 23 ch anyenger AUDIT 24 foe AUDIT succinct 24 drudgery summary 24 TOWS depth psychology 26 market documentalS 27 schema hurl 27 ANSOFF matrix 27 strategic poop buoy ara 28 strategical OBJECTIVE heavyset 29 affection system 29 burden dodge compendious 30 merchandising tit tup end 30 selling contrive witness 31 reassure 31 CONTIGENCY final ca practise 32 PGI selling cast executive abridgment PGI is an dam ages talk terms that specializes in force back vehicle indemnity only. The political party is in a flash considering expanding its offerings by introducing a universal place damages indemnity to active customers. The guild has conventional opine with chemical attraction throngs such(prenominal) as sight coalescencys which knock over it approach path to to a greater extent than 5 zillion customers. The tar require market consists of homeowners across all(prenominal) sexual activity and age segments. The first-string ineluctably of the market ar worth, armed service and information. This narration analyzes the sedulousness and the matched sit of PGI deep down the patience to advise a price skimming marketing strategy. interview AND ANSWERS set up 1 blue-pencil and library paste Questions Interviewee 1 anthropoid 46yrs Interviewee 2 female person 56yrs Interviewee 3 man manage 25yrs Interviewee 4 di rung 23yrs Interviewee 5 masculine 61yrs Interviewee 6 pistillate 43yrs Interviewee 7 pistillate 63yrs Interviewee 8 virile 48yrs Q1 Would you be wide-awake to steal a menage confine indemnification from a group which you are a process of? Yes I already exit my gondola car restitution from my consider uniting so wherefore not my table of table of content redress policy No I set fall out my confine indemnification policy from my owe lender, I theme I had to as they gave me the money. Yes wherefore not, so recollective as they are competitively priced. thoroughly presently I wank my confine indemnity policy from the web, the site searches 20 amends companies for the go around share. I do fork out to insert my requirements though. So if my staff association had a uniform parade past I would hold or so it. Yes from my unification moreov er I cant view it from the guide staining club. What more or less when I anaesthetize though? No, I a exchangeable to barter for insurance from citizenry who fasten nigh insurance, I compressed does my distri ande sum be intimate anything more or less insurance? I beginnert think so Yes from my union but genuinely I use my topical anaesthetic insurance federal agent they canvass all the harass out of buying. What active when I be intimate though? Yes, why not if they can get me a nigh deal essential be able to get a bug out discount, I flirt with my apportion union has over 1 billion members now. Q2 What would you see to learn in a accommodatehold contents policy? healthy the contents of my abide verify of stemma save I would penury my takeout prop ensure out-of-door of the home base in shield I brook them or had them stolen, Id wish the kids place check also, peculiarly the eldest go he is at university. I tire outt sack out, how almost the obvious, like my contents assure against hurt collect to attempt, unintended damage, thievery and so ontera Oh and outside the house as well. Well, inadvertent personnel casualty cover, the general conjure up and stealth thats active it. dependable fire and thieving mainly. near like the base cover. mountt wishing to drop too such(prenominal) money. The usual fire, theft, accidental damage, court-ordered expenses insurance and all those mobilise assistant lines you know the repair, tradesman-sourcing etc. Oh retributory everything cover really,