Innovation (Apple Ipod) Essay Example | Topics and Well Written Essays - 4000 words

transmutation (Apple Ipod) - Essay Example(Albury, 2005) From the singers to the composers, from the lyricists to the manufacturers of the devices which are used for playing medication they all are the key players in the medicine industry. The player that has been chosen for this report is the manufacturer of the music playing device. Apple introduced the revolutionary portable media player, called iPod on 23rd October 2001. (Breen, 2003) And this has been a major contribution to the military man of innovation, since it radically altered the way music was being listened to.Innovation is to produce something new, whether it is an idea, a method or a device. Innovation opens the horizon for new dimensions to be explored and also fulfill some market corner which was unexplored and touched upon before the innovation. (Tushman, 2004) Moreover, the definition of innovation does not end there. Its scope is pretty vast. Innovation is not just about introducing a new thing it is also abo ut improving something honest-to-god by adding an element of freshness and newness to it. Innovation is all about creativity. (Tidd, 2006)Innovation can happen in any field but mostly it is important in the field of business because that is where competition is smart and companies are fighting to gain the attention of the firm and they need to get a competitive asperity somehow to come to notice. Innovation gives them that. Innovation requires creativity, and for a product to be successful ultimately, we need to specify sure that it is functioning properly and is fitting the purpose for which it was created. (Tumi, 2002) Therefore, doing trial and error and continuously experimenting with your imagination is the prep for an innovative product. For this purpose, companies open Research and Development Departments where they can experiment all they want to before lastly giving a product to the end user.Innovation is a concept which has been studied by managers and analysts cartr idge holder and