Bmw Research Paper Essay

BMW is enhancing the travel companionship for drivers and passengers while also launching a series of new platforms The BMW Group one of Germanys largest industrial companies is also one of the most successful car and motorcycle manufacturers in the world and 2011 was its best category to date. With almost 1. 7 million vehicles sold, the BMW Group is the worlds leading premium manufacturer in terms of sales volume. Its three automobile brands, BMW, MINI and Rolls-Royce, and the BMW and Husqvarna motorcycles brands led to record sales of 68. 8bn.During 2011, the caller introduced vanadium new BMW models across the 1,3,5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX, the first electric automobile vehicle in the ultra-luxury segment. In addition, the company also launched a new sub brand BMW i that includes the i3 all-electric and i8 plug-in hybrid concept cars due for launch in 2013. However, as well as selling more products than ever and expanding productio n capacity, especially for the all-important China market, the company also kicked off a summate of strategic partnerships for the future.These included the start of the BMW Peugeot Citroen Electrification joint venture, the acquisition of a strategic investment in SGL blow SE and the cooperation with Toyota Motor Corporation in basic research for battery cell technology. Although a momentous manufacturer, BMW is not part of a larger company like its main competitor Audi. As BMW invests severely in innovation to continue to produce the ultimate driving experience, keeping its power options open is key, so as the shift towards electric continues to gather speed these development partnerships are vital elements in the companys growth strategy.